HISTORY

The brand name GP Energy Drink comes from a family history in motorsport dating back to the 1950’s with grandfather Dutch GP racer Lex Beels, racing with the old Cooper/Beels race cars with legends like Stirling Moss, Peter Collins, and Ken Tyrrel.

Having studied marketing and the racing history a basic for GP Energy Drink was laid without even realizing it.

Months of extensive market and product research resulted into a defined ingredient and flavour  we fine-tuned the ingredients creating an all new flavour named Mystery.

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COMPANY OVERVIEW

GP Energy Drink is in business to establish itself as a strong recognized and high valued brand within the energy drink market, Nationally and Internationally, with a well-developed product and a professional image it will set itself apart from any other standard energy drink. GP Energy Drink has a clear mission, lives up to its values and fulfills its mission statements.

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MISSION STATEMENT

GP Energy Drink is in business to produce a quality drink that will provide our valued customer with sustainable energy and surprises the pallet with our own uniquely developed Mystery energy drink flavour. With as starting point the South African market we are aiming on rapid growth by maintaining an intense marketing strategy.

Marketing is an essential aspect in the energy drink market. Our main focus is to create brand awareness with as platform motorsport through the means of sponsorships and competitively participate creating the professional brand image.

Although motorsport is GP Energy Drink‘s main image our product is set to affiliate with all fields of sports.

GP Energy Drink (Pty) Ltd is in business to establish itself as a strong recognized and high valued brand within the energy drink market through a well-developed product that sets itself apart from any other standard energy drink.

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